That translates to an endless potential for well-ranking Apple apps and Android apps. Combined, there are billions of App Store and Google Play Store users, and hundreds of billions of cumulative app downloads. Google, on the other hand, announced a major milestone of 2 billion active Android devices per month. But, you can imagine the sheer number of active Apple devices running Apple apps.
The company is yet to provide an update on the latest figures since then. In 2015, Apple announced that there were over 1 billion active iOS devices.
Or even better, building for both- the same app but with different tweaks for Android and iOS/Mac OS. If you’re not building a new app for the App Store, you’re probably making one for Google Play Store. That’s why we’ve decided to compare these two ranking systems. Number of Apps Available in Leading App Stores as of Q4 2020. The show is entirely run by Apple and Google. Other app marketplaces like Amazon App Store and Blackberry World have tried cutting through the clutter over the years without much success. Both the App Store and Google Play Store have grown exponentially, as more people continue adopting smartphones.Īs of 2020’s fourth quarter, the App Store boasted 2 million Apple apps, slightly behind Google Play Store with 2.7 million Android apps. The race has pretty much been on since 2008. It hosted Google Play Newsstand, Google Play Music, Google Play Music & TV, Google Play Games, plus Google Play Books. So in response, Google revised its whole strategy and relaunched the marketplace as “ Google Play” in March 2012. It became a market of all sorts, and some users were finding it pretty confusing.
The year 2011 saw the expansion of the Android Market to accommodate both books and movie rentals. The Google Play Store was called “ Android Market” until March 2012, when Google’s approach shifted in favor of user experience. Despite its extensive potential, the App Store only has 500 apps, and just a handful of developers know their way around it.Īt this time, Google had already unveiled Android but it was not until September 2008 when the first commercial device running Android was introduced. On July 10, just a day before the official launch of the iPhone 3G, Apple unveils the App Store pre-loaded into the iPhone.Įverything seems fine, but Apple knows that there is just one problem. Apple is just about to release a revolutionary smartphone to a target market that’s only accustomed to Symbian applications. Establish the similarities between App Store ranking factors and Google Play ranking factors.īefore we dive into all that, though, let’s start with the basics – the growth journey of the iOS App Store and Google Play Store.Discover why some apps may perform well in the App Store rankings but poorly in the Google Play Store ranking and vice versa.Find out the App Store Optimization tactics (if any) that you could use across the iOS App Store and Google Play Store.Learn the difference (if any) between the App Store algorithm and the Google Play Store ranking algorithm.
That you could easily use the same App Store Optimization tactics on both the Google Play Store and Apple App Store. It almost feels as if the two platforms run on the same juice. Yes, I know you might have heard all that hullabaloo about the relevance of app titles, app descriptions, app icons, app screenshots, and app preview videos to both the Google Play Store algorithm and App Store rankings. Ever wondered if the Apple App Store and Google Play Store use the same app store ranking factors?